There is an aspect of writing business documents that is even more important than merely getting your point across. It is maintaining the interest of the reader. After all, what is more counterproductive than putting together a well-written email, proposal, report, or any other business-related document, if your intended audience is not interested in reading it carefully?
One way in which to write in an appealing manner so that your document is read with care and concentration is to vary your vocabulary. This need not be difficult or time-consuming. All you need to do is to be just a bit imaginative. Instead of referring to persons or people throughout your document, for example, how about using individuals, personnel, or staff members? Rather than repeating the word plan, you might want to substitute strategy, idea, or proposal.
This is pretty obvious, right? Unfortunately, all too often, writers of business documents rely on the same old tired set of words. They just do not think about alternatives. Besides your own mental storehouse of options, you can find a wide choice of substitute words in the Microsoft Word Thesaurus. To activate this function, go to Tools, then click Language, and then Thesaurus.
Business writing need not, and should not be dull. Why not get your point across and put together a vibrant piece of writing that holds the attention of the reader all the way through to the end? After all, you do want the message that you are putting into writing to be read carefully. Otherwise, why would you write it?